Explained: White hat, black hat, and grey hat SEO techniques! Which one you should use? Find out | Garun Digital

White hat vs black hat vs and grey hat SEO techniques: Search engine optimization (SEO) is the process through which you can improve the quality and quantity of website traffic for your website(s) or your web page(s) from search engines like Google, Bing, etc.

SEO helps you in getting unpaid search traffic (in other words – organic traffic). This is different from direct, referral, social media, or paid traffic (Meta or Google ads).

In SEO, there are three famous terms – White hat, black hat, and grey hat SEO techniques! In this article, Garun Digital Marketing Agency will explain what are these.

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White Hat Search Engine Optimization Techniques

A white hat SEO technique obeys search engines’ guidelines and involves no deception. Here, the focus is on building a high-quality website and content that provides value to users, while sticking to search engine guidelines. Here are some examples of white hat SEO:

1) High-Quality Content:

2) Keyword Research and Integration:

3) Optimized Meta Descriptions and Titles:

4) Internal Linking:

5) Image Optimization:

6) Mobile-Friendliness:

7) Page Speed Optimization:

8) Earn Backlinks

9) Content Marketing

10) Social Media Engagement

Black Hat Search Engine Optimization Techniques

In black hat SEO techniques, attempts are made to improve rankings in ways that are disapproved of by the search engines or involve deception. Here manipulative tactics are used to deceive search engines! Here are some examples of black hat SEO:

1) Keyword Stuffing

2) Hidden Text/Links

3) Duplicating Content

4) Article Spinning

5) Buying/Selling Backlinks

6) Blog Comment Spam

7) Buying Social Shares & Fans/Followers

8) Linking from Low-Quality Social Sites

9) Fake Reviews

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Gray Hat SEO

This is a new term and involves a mix of both – white hat and black hat techniques! These tactics are not strictly against search engine guidelines but may be dangerous for your website/page. Here are some examples of gray hat SEO:

1) Keyword stuffing, but not too much.

2) Buying links from low-quality sources.

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What Are The Risks Of Using Gray Hat Or Black Hat SEO Techniques?

1) Penalties: Temporary or permanent penalties from search engines like Google, and Bing (for ex manual actions).

2) Ban: Search engines may demote or permanently remove websites from search results.

3) Trust issues: Loss of trust and credibility with users.

What Garun Digital Marketing Agency Suggests

As a digital marketing agency, we highly recommend that you use only white hat SEO techniques! These may take some time but will give long-lasting results.

PLEASE NOTE

If you are looking for a professional marketing agency, Garun Digital Marketing Agency is the right choice! Get in touch with us NOW!