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From Google Analytics to Google Search Console, here are 5 website and SEO tools for your daily use
If you own a website or provide web development and SEO services, there are a few tools that you must know! Some of these tools are provided by search engine giant Google and are absolutely free while others have limited free features. If you want to use the full potential of these semi-free tools, you have to pay for them! Garun Digital Marketing Agency will tell you about five daily use tools.
1) Google Analytics
Google Analytics, initially released on 14 November 2005, is a web analytics service offered by Google that tracks and reports website traffic. It also informs users about mobile app traffic and events.
On the web, Google Analytics is the most widely used web analytics service. Since its inception, Google Analytics has undergone many updates and is currently on its 4th iteration—GA4.
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2) Google Search Console
Formerly known as Google Webmaster Tools, Google Search Console is a web service by Google that allows webmasters to check indexing status, search queries, crawling errors, and website visibility.
It was called Google Webmaster Tools till 20th May 2015. It is pertinent to mention here that Google, in January 2018, introduced a new version of the search console, with changes to the user interface.
In 2021, the Google Search Console Insights feature was introduced. It is an analytical feature of Google Search Console and combines data from Google Search Console and Google Analytics, to provide webmasters (and content creators) with insights into the performance of their content across Google’s services.
3) Ahrefs
Ahrefs helps businesses improve their online visibility and SEO performance. It is an all-in-one SEO software suite that provides tools for link building, keyword research, competitor analysis, rank tracking, and site audits.
4) SEMrush
Ahrefs’ competitor, SEMrush is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. On each keyword, the keyword research tool provides various data points. It also collects information about online keywords gathered from search engines like Google and Bing.
5) Moz
A competitor of Ahrefs and SEMrush, Moz is also an all-in-one SEO software suite. It provides tools and resources to improve search engine visibility, including keyword research, link analysis, and site audits.
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Conclusion
So as an SEO expert or website developer, you must use these tools. The first two tools are extremely important. You can choose one of the three from rest three!
PLEASE NOTE
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