Keyword research aims to optimize a website’s (or post’s) content.

The process of keyword research involves brainstorming and the use of keyword research tools by SEO experts.

3 main points: a) Good keywords are those which are closely related to the subject of the website.

b) Good keywords that are very competitive are less likely to rank at the top.

c) Keyword stuffing on a web page/post should not be done.

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