Skip to content 
For search engine optimization (SEO) professionals, keyword research is a practice of finding and analyzing search terms that users enter into search engines (like Google and Bing) when looking for products, services, or general information. Keywords are related to search queries. Here are some insights by Garun Digital Marketing Agency.
Importance of keyword research
To put it simply, keyword research aims to optimize a website’s (or post’s) content. The process of keyword research involves brainstorming and the use of keyword research tools by SEO experts. For example, if you have a digital marketing agency website, as an SEO expert, your first step should be finding keywords that people are searching on search engines (like Google) to search for a digital marketing agency. That keyword could be “digital marketing agency” or “best digital marketing agency”, etc.
What is a good practice?
Usually, a suggested practice is to search for related keywords that have low competition and still a high number of searches on search engines. For example, if the keyword “digital marketing agency” has a high competition then search for a related keyword that has less competition (say best digital marketing company).
ALSO READ | Best SEO practices in 2025 | Garun Digital
What will happen with this? This will make it easier to achieve a higher rank in search engines (for your website). This, in turn, will give you higher web traffic and, ideally, conversions.
However, the downside of this practice is that instead of the main keyword the website is optimized for alternative keywords! So you are stuck between the hard rock and the deep blue sea and what to do?
Well, it is totally your call. You may take the main keyword (with high competition) that people are searching for and try other SEO means like backlinks building to rank your website or go with a related keyword (with less competition).
3 main points to consider when conducting keyword research:
a) Good keywords are those which are closely related to the subject of the website. Remember, most search engines use an internal quality system to check a website’s relevance related to possible keywords. If you try to play tricks, you may get penalised by search engines like Google!
b) Good keywords that are very competitive are less likely to rank at the top.
c) Keyword stuffing on a web page/post should not be done. Suggested keyword density is between 1% and 3% of the written content on that page/post.
ALSO READ | Why hire digital marketing agency? 10 most important points | Garun Digital
PLEASE NOTE
If you are looking for a professional marketing agency, Garun Digital Marketing Agency is the right choice! Get in touch with us NOW!
